The visual and verbal identity system for DIMA Intelligence Marketing — the Caribbean Tourism Intelligence Infrastructure. This document is the single source of truth for anyone designing, writing, or building for the brand.
DIMA sits at the intersection of artificial intelligence and Caribbean culture. The identity must always feel three things at once: intelligent (precise, data-driven, premium), cultural (warm, vivid, rooted in the Caribbean), and alive (the brand moves, connects, pulses — never static).
Deep, near-black canvas. Sharp geometric type. Data shown with confidence. Premium restraint.
Electric, tropical colour pulled from Caribbean light. Carnival energy, never corporate-grey.
The brain-network logo lives — particles connect, light travels. Movement signals intelligence.
The DIMA logo is a triangulated neural network forming a brain, paired with the Poppins wordmark. Use the official files — never recreate or retype the logo.
Keep clear space around the logo equal to the height of the “D” in DIMA on all sides. Minimum sizes: full lockup no smaller than 140px wide on screen; mark-only no smaller than 28px. The animated (living) logo is reserved for hero / feature moments — use the static mark in navigation, footers, and documents.
Built on a deep near-black foundation lit by an electric Caribbean spectrum. Dark dominates; colour is used as light — for accents, the gradient, and data — never as large flat fills.
Ratio guide: roughly 70% dark foundation, 20% white/muted text, 10% gradient + accents. Accents are drawn from the carnival/leaf imagery and are for highlights, data points, and energy — not backgrounds.
One typeface does everything: Poppins (Google Fonts, free). Its geometric, circular forms match the logo. Use weight and size — never a second font — to build hierarchy.
Body copy is light/regular for an airy, premium feel. Headlines are bold/extrabold. Small labels are uppercase with wide letter-spacing (0.2em–0.3em). Avoid weights 500 in headings — keep contrast between light body and heavy display.
The teal→blue→purple gradient is DIMA's most recognisable asset. It always runs in this order and direction (cool teal to deep purple), used on key words, the logo mark, buttons, stats, and thin accents.
linear-gradient(90deg, #2BD0C8, #2E7BE0, #7A3BD0)
The triangulated node-and-line network from the logo is a reusable brand pattern — as a faint background texture, a section divider, or animated points of light. It represents connected intelligence. Keep it subtle (low opacity) behind content; never let it compete with text.
Photography is vivid, close-up, and abstract — tropical foliage, carnival texture, and Caribbean light lit in electric blues, magentas, greens and orange against darkness. Avoid clichéd stock (beaches, cocktails, resort sunsets). The mood is artful and cultural, not touristy.
Digital components keep the system consistent across web and product.
| Element | Spec |
|---|---|
| Primary button | Gradient fill, dark ink text, fully rounded (40px radius), semibold |
| Secondary button | Transparent, 1px light border, white text, fully rounded |
| Cards | Surface #0A141E, 1px hairline border rgba(255,255,255,.1), radius 16px |
| Corner radius | Pills/buttons fully round; cards 14–18px |
| Borders | Thin, low-opacity white hairlines — never heavy |
DIMA sounds like a confident strategic partner, not a software vendor — authoritative and data-backed, but warm and human.
The Caribbean Tourism Intelligence Infrastructure.
We turn verified carnival and festival behaviour into visitor intelligence — helping tourism authorities acquire, retain and grow high-value visitors year-round.
Lead with data and outcomes. Specific numbers over adjectives.
“We build alongside you,” not “buy our tool.”
Celebrate Caribbean culture as an asset, never exoticise it.
Plain language. No jargon-stacking. Short, declarative sentences.